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LEADER 00000nam 2200000uu 4500
001 13399227347
003 STIC
008 21 1218s1993\|\|\|\|xxu 000 0 eng d
020 ^a9780030974892
082 04 ^a658.82^bSh556P 1993
100 1 ^aShimp, Terence A.
245 10 ^aPromotion management and marketing communications /^cTerence A. Shimp
250 ^a3rd ed.
260 ^aChicago :^bDryden Press,^cc1993
300 ^a682 p.
490 0 ^aThe Dryden Press series in marketing
650 0 ^aCommunication in marketing
650 0 ^aSales promotion
650 0 ^aAdvertising
650 0 ^aDirect marketing
945 ^p0^l0^i100000040435
999 ^aapakorn

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Author [Shimp, Terence A.]

Subject [Communication in marketing]

Subject [Sales promotion]

Subject [Advertising]

Subject [Direct marketing]

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Bib	13399227347

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