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English Book. Thai Books (tmain-book) CD-ROM : About Collections
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 Author  Shimp, Terence A.
 Title 
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
 Alternate Title  Advertising, promotion, and supplemental aspects of integrated marketing communications
 Alternate Title  Advertising promotion
 ISBN  003-021-113-1
 Imprint  Fort Worth : Dryden Press, c2000
 Call Number  658.82 Sh556A 2000
 Edition  5th ed.
 Physical  xxix, 674 p. : ill. (some col.)
 Note  Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993
 Subject  Communication in marketing
 Subject  Sales promotion
 Subject  Advertising
 Subject  Direct marketing
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No. Type CallNumber/Barcode Shelf Status
1. Books
Books 		658.82 Sh556A 2000  
  Barcode: 100000032749 		Main Library
►English Book. 		On Shelf
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Relate Records
    Author [Shimp, Terence A.]

    Subject [Communication in marketing]
    Subject [Sales promotion]
    Subject [Advertising]
    Subject [Direct marketing]

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