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| Author |
Belch, George E. (George Edward) | | Title |
Introduction to advertising and promotion : an integratedmarketing communications perspective / George E. Belch,Michael A. Belch | | Alternate Title |
Cover title: Introduction to advertising & promotion | | ISBN |
978-025-61-3696-8
| | Imprint |
Chicago : Irwin, c1995 | | Call Number |
659.1 B427I 1995 | | Edition |
3rd ed. | | Physical |
xxii, 762 p. | | Note |
Rev. ed. of: Introduction to advertising & promotion. 2nded. c1993 | | Subject |
Advertising | | Subject |
Sales promotion | | Subject |
Communication in marketing | | Coorperative Author |
Belch, Michael A. |
|
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