| LEADER 00000nam 2200000uu 4500 |
| 001 13399227346 |
| 003 STIC |
| 008 21 1218s1990||||xxua 000 0 eng d |
| 020 ^a0030266432
|
| 082 04 ^a658.82^bSh556P 1990
|
| 100 1 ^aShimp, Terence A.
|
| 245 10 ^aPromotion management and marketing communications /^cTerence A. Shimp
|
| 250 ^a2nd ed.
|
| 260 ^aChicago :^bDryden Press,^cc1990
|
| 300 ^a673 p. :^bill.
|
| 490 0 ^aThe Dryden Press series in marketing
|
| 650 0 ^aCommunication in marketing
|
| 650 0 ^aSales promotion
|
| 650 0 ^aAdvertising
|
| 650 0 ^aDirect marketing
|
| 945 ^p0^l0^i100000040434 |
| 999 ^aapakorn
|
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