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English Book. Thai Books (tmain-book) CD-ROM : About Collections
Cover
 Author  Shimp, Terence A.
 Title 
Promotion management and marketing communications / Terence A. Shimp
 ISBN  978-003-09-7489-2
 Imprint  Chicago : Dryden Press, c1993
 Call Number  658.82 Sh556P 1993
 Edition  3rd ed.
 Physical  682 p.
 Subject  Communication in marketing
 Subject  Sales promotion
 Subject  Advertising
 Subject  Direct marketing
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No. Type CallNumber/Barcode Shelf Status
1. Books
Books 		658.82 Sh556P 1993  
  Barcode: 100000040435 		Main Library
►English Book. 		On Shelf
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Relate Records
    Author [Shimp, Terence A.]

    Subject [Communication in marketing]
    Subject [Sales promotion]
    Subject [Advertising]
    Subject [Direct marketing]

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