LEADER 00000nam 2200000uu 4500 |
001 13399227665 |
003 STIC |
008 22 0126s1996||||xxu 000 0 eng d |
020 ^a0256206929
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082 04 ^a658.802^bWa182M 1996
|
100 1 ^aWalker, Orville C.
|
245 10 ^aMarketing strategy :^bplanning and implementation /^cOrville C. Walker Jr., Harper W. Boyd, Jr., Jean-ClaudeLarréché
|
250 ^a2nd ed.
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260 ^aChicago :^bIrwin,^cc1996
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300 ^axxiv, 392 p.
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650 0 ^aMarketing^xManagement
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700 1 ^aBoyd, Harper W.
|
700 1 ^aLarréché, Jean-Claude
|
945 ^p0^l0^i100000040895
|
945 ^p0^l0^i100000040896 |
999 ^aapakorn
|