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Author	Kotler, Philip
Title	Marketing management / Philip Kotler
Alternate Title	Marketing management : analysis, planning, implementation, and control
ISBN	013-049-715-0
Imprint	Upper Saddle River, N.J. : Prentice Hall, c2003
Call Number	658.8 K87M 2003
Edition	11th ed.
Physical	xxix, 706 p.
Note	Previous ed. under title: Marketing management : analysis,planning, implementation, and control
Subject	Marketing management

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Author [Kotler, Philip]

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Bib	13399223503

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