| LEADER 00000nam 2200000uu 4500 |
| 001 13399227633 |
| 003 STIC |
| 008 22 0120s2000||||xxua 000 0 eng d |
| 020 ^a0030211131
|
| 082 04 ^a658.82^bSh556A 2000
|
| 100 1 ^aShimp, Terence A.
|
| 245 10 ^aAdvertising, promotion & supplemental aspects of integrated marketing communications /^cTerence A. Shimp
|
| 246 3 ^aAdvertising, promotion, and supplemental aspects of integrated marketing communications
|
| 246 30 ^aAdvertising promotion
|
| 250 ^a5th ed.
|
| 260 ^aFort Worth :^bDryden Press,^cc2000
|
| 300 ^axxix, 674 p. :^bill. (some col.)
|
| 500 ^aRev. ed. of: Promotion management & marketing communications. 3rd ed. c1993
|
| 650 0 ^aCommunication in marketing
|
| 650 0 ^aSales promotion
|
| 650 0 ^aAdvertising
|
| 650 0 ^aDirect marketing
|
| 945 ^p0^l0^i100000032749 |
| 999 ^aapakorn
|
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