| LEADER 00000nam 2200000uu 4500 |
| 001 13399227556 |
| 003 STIC |
| 008 22 0113s2008||||xxua 000 0 eng d |
| 020 ^a0071494413
|
| 082 04 ^a658.827^bKn67B 2008
|
| 100 1 ^aKnapp, Duane E.
|
| 245 14 ^aThe Brandpromise :^bhow Costco, Ketel One, Make-a-wish,Tourism Vancouver, and other leading brands make and keepthe promise that guarantees success! /^cDuane E. Knapp
|
| 246 3 ^aBrand promise
|
| 260 ^aNew York :^bMcGraw-Hill,^cc2008
|
| 300 ^axix, 264 p. :^bill.
|
| 650 0 ^aBrand name products
|
| 650 0 ^aCustomer relations
|
| 650 0 ^aCustomer services
|
| 945 ^p0^l0^i100000040786
|
| 945 ^p0^l0^i100000040787 |
| 999 ^aapakorn
|
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