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LEADER 00000nam 2200000uu 4500
001 13399223675
003 STIC
008 20 0902s2007\|\|\|\|nju 000 0 eng d
020 ^a9780132382090
082 04 ^a659.1^bC648I 2007
100 1 ^aClow, Kenneth E.
245 10 ^aIntegrated advertising, promotion, and marketingcommunications /^cKenneth E. Clow, Donald Baack
250 ^a3rd ed.
260 ^aUpper Saddle River, N.J. :^bPearson Prentice Hall,^cc2007
300 ^axxiii, 515 p.
650 0 ^aCommunication in marketing
650 0 ^aAdvertising
700 1 ^aBaack, Donald
945 ^p0^l0^i100000031336
999 ^aapakorn

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Author [Clow, Kenneth E.]

Subject [Communication in marketing]

Subject [Advertising]

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Bib	13399223675

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