| LEADER 00000nam 2200000uu 4500 |
| 001 13399223562 |
| 003 STIC |
| 008 20 0814s1995||||ilu 000 0 eng d |
| 020 ^a9780256136968 |
| 082 04 ^a659.1^bB427I 1995 |
| 100 1 ^aBelch, George E.^q(George Edward) |
| 245 10 ^aIntroduction to advertising and promotion :^ban integratedmarketing communications perspective /^cGeorge E. Belch,Michael A. Belch |
| 246 14 ^aIntroduction to advertising & promotion |
| 250 ^a3rd ed. |
| 260 ^aChicago :^bIrwin,^cc1995 |
| 300 ^axxii, 762 p. |
| 500 ^aRev. ed. of: Introduction to advertising & promotion. 2nded. c1993 |
| 650 0 ^aAdvertising |
| 650 0 ^aSales promotion |
| 650 0 ^aCommunication in marketing |
| 700 1 ^aBelch, Michael A. |
| 945 ^p0^l0^i100000036070 |
| 999 ^aapakorn |
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