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LEADER 00000nam 2200000uu 4500
001 13399223561
003 STIC
008 20 0814s2004\|\|\|\|mau 000 0 eng d
020 ^a9780071240437
082 04 ^a659.1^bB427A 2004
100 1 ^aBelch, George E.^q(George Edward)
245 10 ^aAdvertising and promotion :^ban integrated marketingcommunications perspective /^cGeorge E. Belch & Michael A.Belch
250 ^a6th ed.
260 ^aBoston :^bMcGraw-Hill,^cc2004
300 ^axxvi, 779 p.
650 0 ^aAdvertising
650 0 ^aSales promotion
650 0 ^aCommunication in marketing
700 1 ^aBelch, Michael A.
945 ^p0^l0^i100000036067
945 ^p0^l0^i100000036068
945 ^p0^l0^i100000036069
999 ^aapakorn

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