| LEADER 00000nam 2200000uu 4500 |
| 001 13399223560 |
| 003 STIC |
| 008 20 0814s2001||||mau 000 0 eng d |
| 020 ^a9780071180269 |
| 082 04 ^a659.1^bB427A 2001 |
| 100 1 ^aBelch, George E.^q(George Edward) |
| 245 10 ^aAdvertising and promotion :^ban integrated marketingcommunications perspective /^cGeorge E. Belch & Michael A.Belch |
| 250 ^a5th ed. |
| 260 ^aBoston, MA :^bIrwin/McGraw-Hill,^cc2001 |
| 300 ^axx, 795 p. |
| 650 0 ^aAdvertising |
| 650 0 ^aSales promotion |
| 650 0 ^aCommunication in marketing |
| 700 1 ^aBelch, Michael A. |
| 945 ^p0^l0^i100000036065
|
| 945 ^p0^l0^i100000036066 |
| 999 ^aapakorn |
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