| LEADER 00000nam 2200000uu 4500 |
| 001 13399221589 |
| 003 STIC |
| 008 20 0109s2005||||enk 000 0 eng d |
| 020 ^a0750662484 |
| 082 04 ^a658.8101^bS643M 2005 |
| 100 1 ^aSmith, Brian D. |
| 245 10 ^aMaking marketing happen : ^bhow great companies make strategic marketing planning work for them / ^cBrian D. Smith |
| 260 ^aOxford :^bElsevier/Butterworth-Heinemann,^cc2005 |
| 300 ^axvi, 377 p. :^bill. |
| 500 ^aSupported programs : MBA, IB, BE |
| 650 0 ^aMarketing^xManagement |
| 650 0 ^aMarketing^xPlanning |
| 650 0 ^aStrategic planning |
| 945 ^p0^l0^i100000009963 |
| 999 ^aapakorn |
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