| LEADER 00000nam 2200000uu 4500 |
| 001 13399219521 |
| 003 STIC |
| 008 19 0206s2015||||ma 000 0 eng dd |
| 020 9781625274496 |
| 082 00 658.802^bK611 2015 |
| 100 1 Kim, W. Chan |
| 245 10 Blue ocean strategy :^bhow to create uncontested market space and make the competition irrelevant /^cW. Chan Kim,Renaee Mauborgne |
| 260 ^aBoston, Massachusetts :^bHarvard Business Review Press,^c2015 |
| 300 xxviii, 287 p. |
| 500 ^aSupported programs : MBA, TH, AB, IB, LG |
| 650 0 New products |
| 650 0 Market segmentation |
| 700 1 Mauborgne, Renaee |
| 945 ^p0^l0^i100000008875 |
| 999 ^akanyarat |
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