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Title	New service development : creating memorable experiences / James A Fitzsimmons, Mona J Fitzsimmons, editors.
Alternate Title	creating memorable experiences
ISBN	978-076-19-1742-7
ISBN	076191742x
Imprint	Thousand Oaks, Calif. : Sage Publications, 2000.
Call Number	658.812 N532 2000
Physical	xv, 328 p. : ill.
Subject	Service industries--Management.
Subject	New products--Management.
Subject	Product management.
Coorperative Author	Fitzsimmons, Mona J. ed.
Coorperative Author	Fitzsimmons, James A. ed.

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Bib	13399219614

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