| LEADER 00000nam 2200000uu 4500 |
| 001 13399217075 |
| 003 STIC |
| 008 18 0623s2009||||mua 000 0 eng d |
| 020 ^a9780071263931 |
| 082 04 ^a658.8^bZ48S 2009 |
| 100 0 ^aZeithaml, Valarie A |
| 245 10 ^aServices marketing :^bintegrating customer focus across the firm /^cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| 250 ^a5th ed |
| 260 ^aBoston :^b McGraw-Hill,^cc2009 |
| 300 ^a708 p. |
| 650 0 ^aService industries^xMarketing |
| 650 0 ^aCustomer services |
| 650 0 ^aMarketing |
| 700 1 ^aBitner, Mary Jo |
| 700 1 ^aGremler, Dwayne D. |
| 945 ^p0^l0^i100000000060 |
| 999 ^aapakorn |
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