| LEADER 01174nam 2200277 a 4500 |
| 001 13399192422 |
| 003 STIC |
| 008 03 0417s2004 caua sb 001 0 eng |
| 020 ^a9780471385646
|
| 082 ^a006.3^bR913 2001
|
| 100 ^aRud, Olivia Parr.
|
| 245 ^aData mining cookbook : ^bmodeling data for marketing, risk and customer relationship management / ^cOlivia Parr Rud.
|
| 260 ^aNew York : ^bWiley, ^cc2001.
|
| 300 ^axxviii, 367 p. ;^c24 cm.
|
| 650 ^aCustomer services.
|
| 650 0 ^aCustomer services$xData processing.
|
| 650 0 ^aData mining.
|
| 650 0 ^aData processing.
|
| 650 0 ^aMarketing.
|
| 650 0 ^aMarketing^xData processing.
|
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