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English Book. Thai Books (tmain-book) CD-ROM : About Collections
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 Author  Lusch Robert F.
 Title 
The service-dominant logic of marketing : dialog, debate, and directions / Robert F Lusch, Stephen L Vargo
 ISBN  978-812-03-3040-5
 Imprint  New Delhi : Prentice-Hall of India, 2006.
 Call Number  658.8 L968S 2006
 Physical  xviii, 449p. : ill.
 Note  Supported programs : MBA, TH, AB, IB
 Subject  Marketing--Philosophy.
 Subject  Customer services.
 Subject  Relationship marketing.
 Coorperative Author  ^Vargo Stephen L.
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658.8 L968S 2006 C.1 
  Barcode: 100000002739
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658.8 L968S 2006 C.2 
  Barcode: 100000002740
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658.8 L968S 2006 C.3 
  Barcode: 100000002741
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658.8 L968S 2006 C.4 
  Barcode: 100000002742
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658.8 L968S 2006 C.5 
  Barcode: 100000002743
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