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English Book. Thai Books (tmain-book) CD-ROM : About Collections
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 Author  Zeithaml, Valarie A
 Title 
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
 ISBN  978-007-12-6393-1
 Imprint  Boston : McGraw-Hill, c2009
 Call Number  658.8 Z48S 2009
 Edition  5th ed
 Physical  708 p.
 Subject  Service industries--Marketing
 Subject  Customer services
 Subject  Marketing
 Coorperative Author  Bitner, Mary Jo
 Coorperative Author  Gremler, Dwayne D.
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658.8 Z48S 2009 c.1 
  Barcode: 100000000060
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    Author [Zeithaml, Valarie A]

    Subject [Customer services]
    Subject [Marketing]

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