LEADER 00000nam 2200000uu 4500 |
001 13399228302 |
003 STIC |
008 22 0330s1979||||xxu 000 0 eng d |
020 ^a053819510X
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082 04 ^a658.082^bO999M 1979
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100 1 ^aO'Dell, William F.^q(William Francis)
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245 10 ^aMarketing decision making :^banalytic framework and cases/^cWilliam F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
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250 ^a2nd ed.
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260 ^aCincinnati :^bSouth-Western Pub. Co.,^cc1979
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300 ^avi, 362 p.
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650 0 ^aMarketing^xDecision making
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650 0 ^aMarketing^xDecision making^vCase studies
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700 1 ^aRuppel, Andrew C.
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700 1 ^aTrent, Robert H.
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999 ^aapakorn
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