| LEADER 00000nam 2200000uu 4500 |
| 001 13399227462 |
| 003 STIC |
| 008 21 1224s1998||||xxu 000 0 eng d |
| 020 ^a0023794240
|
| 082 04 ^a658.8^bMc135C 1998
|
| 100 1 ^aMcDonald, William J.
|
| 245 10 ^aCases in strategic marketing management :^ban integratedapproach /^cWilliam J. McDonald
|
| 260 ^aUpper Saddle River, NJ :^bPrentice Hall,^cc1998
|
| 300 ^aviii, 352 p.
|
| 650 0 ^aMarketing^xManagement^xCase Studies
|
| 650 0 ^aMarketing^xDecision Making^xCase Studies
|
| 650 0 ^aMarketing^xManagement^xComputer Programs
|
| 650 0 ^aMarketing^xDecision Making^xComputer Programs
|
| 945 ^p0^l0^i100000040635 |
| 999 ^aapakorn
|
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