| LEADER 00000nam 2200000uu 4500 |
| 001 13399223914 |
| 003 STIC |
| 008 20 1004s2002||||nyu 000 0 eng d |
| 020 ^a039332172X (pbk.) |
| 082 04 ^a658.8^bW267S 2002 |
| 100 1 ^aWare, Leslie |
| 245 10 ^aSelling it :^bthe incredible shrinking package and othermarvels of modern marketing /^cby Leslie Ware and theeditors of Consumer reports |
| 260 ^aNew York :^bNorton,^cc2002 |
| 300 ^axvii, 202 p. |
| 650 0 ^aDeceptive advertising |
| 650 0 ^aConsumers |
| 650 0 ^aQuality of products |
| 730 0 ^aConsumer reports |
| 945 ^p0^l0^i100000036475 |
| 999 ^aapakorn |
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