LEADER 00000nam 2200000uu 4500 |
001 13399223582 |
003 STIC |
008 20 0814s2010||||mua 000 0 eng d |
020 ^a9780071288415 |
082 04 ^a658.8342^bH393C 2010 |
100 1 ^aHawkins, Del I. |
245 10 ^aConsumer behavior :^bbuilding marketing strategy /^cDel I.Hawkins, David L. Mothersbaugh |
250 ^a11th ed. |
260 ^aBoston :^bMcGraw-Hill Irwin,^cc2010 |
300 ^axxii, 778 p. |
650 0 ^aConsumer behavior^zUnited States |
650 0 ^aMarket surveys^zUnited States |
650 0 ^aConsumer behavior^zUnited States |
700 1 ^aMothersbaugh, David L. |
945 ^p0^l0^i100000031248
|
945 ^p0^l0^i100000031249
|
945 ^p0^l0^i100000036081 |
999 ^aapakorn |