| LEADER 00000nam 2200000uu 4500 |
| 001 13399223545 |
| 003 STIC |
| 008 20 0813s2003||||nju 000 0 eng d |
| 020 ^a9780130411501 |
| 020 ^a9780131006706 (Supp.) |
| 082 04 ^a658.827^bK29S 2003 |
| 100 1 ^aKeller, Kevin Lane |
| 245 10 ^aStrategic brand management :^bbuilding, measuring, andmanaging brand equity /^cKevin Lane Keller |
| 250 ^a2nd ed. |
| 260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^cc2003 |
| 300 ^axxvii, 788 p. |
| 500 ^aAccompanied by: Best practice cases in branding : lessonsfrom the world's strongest brands [for] Strategic brand management, second edition. 1 book (218 p., ill., 24 cm.) |
| 650 0 ^aBrand name products^xManagement |
| 740 02 ^aBest practice cases in branding |
| 945 ^p0^l0^i100000031176
|
| 945 ^p0^l0^i100000031177 |
| 999 ^aapakorn |
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