| LEADER 00000nam 2200000uu 4500 |
| 001 13399223543 |
| 003 STIC |
| 008 20 0813s2008||||nyu 000 0 eng d |
| 020 ^a9780071263917 |
| 082 04 ^a658.802^bW182M 2008 |
| 100 1 ^aWalker, Orville C. |
| 245 10 ^aMarketing strategy :^ba decision-focused approach /^cOrville C. Walker, John W. Mullins |
| 250 ^a6th ed. |
| 260 ^aNew York :^bMcGraw-Hill/Irwin,^cc2008 |
| 300 ^axx, 346 p. |
| 650 0 ^aMarketing^xManagement |
| 650 0 ^aMarketing^xGestion |
| 650 0 ^aMarketing |
| 700 1 ^aMullins, John W. |
| 945 ^p0^l0^i100000031172
|
| 945 ^p0^l0^i100000031173 |
| 999 ^aapakorn |
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