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LEADER 00000nam 2200000uu 4500
001     13399222685
003     STIC
008 20 0430s1999||||mau 000 0 eng d
020    ^a0075618877
082 04 ^a658.802^bC898S 1999
100 1  ^aCravens, David W.
245 10 ^aStrategic marketing management cases /^cDavid W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
250    ^a6th ed.
260    ^aBoston :^bIrwin/McGraw-Hill,^c1999
300    ^a624 p.
650  0 ^aMarketing^vCase studies
700 1  ^aLamb, Charles W.
700 1  ^aCrittenden, Victoria Lynn
945    ^p0^l0^i100000035252
999    ^aapakorn
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    Author [Cravens, David W.]

    Subject [Marketing Case studies]

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