LEADER 00000nam 2200000uu 4500 |
001 13399221838 |
003 STIC |
008 20 0127s2001||||njua 000 0 eng d |
020 ^a0130284742 |
082 04 ^a658.802^bK39S 2001 |
100 1 ^aKerin, Roger A. |
245 10 ^aStrategic marketing problems :^bcases and comments /^cRoger A. Kerin, Robert A. Peterson |
250 ^a9th ed. |
260 ^aUpper Saddle River, NJ. :^bPrentice Hall,^c2001 |
300 ^axiii, 729 p, :^bill. |
650 0 ^aMarketing^xDecision making^xCase studies |
650 0 ^aMarketing^xManagement^xCase studies |
700 1 ^aPeterson, Robert A. |
945 ^p0^l0^i100000016356
|
945 ^p0^l0^i100000016357 |
999 ^akamonpan |