| LEADER 00000nam 2200000uu 4500 |
| 001 13399221611 |
| 003 STIC |
| 008 20 0111s2005||||cau 000 0 eng d |
| 020 ^a1412914760 |
| 082 04 ^a658.802^bM817G 2005 |
| 100 1 ^ade Mooij, Marieke |
| 245 10 ^aGlobal marketing and advertising :^bunderstanding culturalparadoxes /^cMarieke de Mooij |
| 250 ^a2nd ed. |
| 260 ^aThousand Oaks, CA :^bSage,^cc2005 |
| 300 ^axvi, 269 p. :^bill. |
| 500 ^aSupported programs : AB, IB |
| 650 0 ^aTarget Marketing^xCross^xCultural Studies |
| 650 0 ^aAdvertising^xCross^xCultural Studies |
| 650 0 ^aConsumer Behavior^xCross^xCultural Studies |
| 945 ^p0^l0^i100000009979 |
| 999 ^aapakorn |
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