LEADER 00000nam 2200000uu 4500 |
001 13399221434 |
003 STIC |
008 19 1226s2012||||enk 000 0 eng d |
020 ^a9780273740933 |
082 04 ^a658.802^bH784M 2012 |
100 1 ^aHooley, Graham J. |
245 10 ^aMarketing strategy & competitive positioning /^cGrahamHooley, Nigel F. Piercy, Brigitte Nicoulaud |
246 3 ^aMarketing strategy and competitive positioning |
250 ^a5th ed. |
260 ^aHarlow :^bPearson,^cc2012 |
300 ^a578 p. |
500 ^aSupported programs : MBA, IB, BE |
650 04 ^aMarketing^xStrategy^vManuals |
700 1 ^aPiercy, Nigel |
700 1 ^aNicoulaud, Brigitte |
945 ^p0^l0^i100000009702 |
999 ^aapakorn |