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Author	Assael, Henry
Title	Consumer behavior and marketing action / Henry Assael
Alternate Title	Consumer behavior
ISBN	053-886-770-1
Imprint	Cincinnati, Ohio : South-Western College Pub., c1998
Call Number	658.8342 As844C 1998
Edition	6th ed.
Physical	xviii, 718 p.
Subject	Consumer behavior
Subject	Motivation research (Marketing)

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Author [Assael, Henry]

Subject [Consumer behavior]

Subject [Motivation research (Marketing)]

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Bib	13399227659

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