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Title	Connected marketing : the viral, buzz and word of mouthrevolution / edited by Justin Kirby and Paul Marsden
ISBN	978-075-06-6634-3
Imprint	Oxford : Butterworth-Heinemann, c2006
Call Number	658.8 C752 2006
Physical	xxxv, 282 p.
Subject	Marketing
Subject	Word-of-mouth advertising
Subject	Viral marketing
Coorperative Author	Kirby, Justin, ed.
Coorperative Author	Marsden, Paul, ed.

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Bib	13399225851

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