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| Author |
Keller, Kevin Lane | | Title |
Strategic brand management : building, measuring, andmanaging brand equity / Kevin Lane Keller | | ISBN |
978-013-04-1150-1
| | ISBN |
9780131006706(Supp.) | | Imprint |
Upper Saddle River, N.J. : Prentice Hall, c2003 | | Call Number |
658.827 K29S 2003 | | Edition |
2nd ed. | | Physical |
xxvii, 788 p. | | Note |
Accompanied by: Best practice cases in branding : lessonsfrom the world's strongest brands [for] Strategic brand management, second edition. 1 book (218 p., ill., 24 cm.) | | Subject |
Brand name products--Management | | Additional Title |
Best practice cases in branding |
|
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