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| Author |
Czinkota, Michael R. | | Title |
Emerging trends, threats, and opportunities ininternational marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen and MasaakiKotabe. | | ISBN |
9781606490358(pbk.) | | Imprint |
New York : Business Expert Press, c2010 | | Call Number |
658.84 C998E 2010 | | Physical |
xxi, 378 p. | | Note |
Supported programs : BE, IB, BA, MBA | | Subject |
Export marketing. | | Subject |
Globalization--Economic aspects | | Subject |
International business enterprises | | Coorperative Author |
Ronkainen, Ilkka A. | | Coorperative Author |
Kotabe, Masaaki |
|
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