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English Book. Thai Books (tmain-book) CD-ROM : About Collections
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 Author  de Mooij, Marieke
 Title 
Global marketing and advertising : understanding culturalparadoxes / Marieke de Mooij
 ISBN  141-291-476-0
 Imprint  Thousand Oaks, CA : Sage, c2005
 Call Number  658.802 M817G 2005
 Edition  2nd ed.
 Physical  xvi, 269 p. : ill.
 Note  Supported programs : AB, IB
 Subject  Target Marketing--Cross--Cultural Studies
 Subject  Advertising--Cross--Cultural Studies
 Subject  Consumer Behavior--Cross--Cultural Studies
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No. Type CallNumber/Barcode Shelf Status
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658.802 M817G 2005  
  Barcode: 100000009979
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