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 Author  Perreault, William D.
 Title 
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
 ISBN  007-340-481-0
 ISBN  978-007-34-0481-3
 Imprint  New York, NY. : McGraw-Hill/Irwin, c2010
 Call Number  658.8 P455E 2010
 Edition  12th ed.
 Physical  xxxix, 691 p. : ill.
 Subject  Industrial management
 Subject  Marketing
 Coorperative Author  Cannon, Joseph P.
 Coorperative Author  McCarthy, E. Jerome
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1. Books
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658.8 P455E 2010  
  Barcode: 100000002630
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2. Books
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658.8 P455E 2010 C.2 
  Barcode: 100000002631
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3. Books
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658.8 P455E 2010 C.3 
  Barcode: 100000002632
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4. Books
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658.8 P455E 2010 C.4 
  Barcode: 100000010037
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    Author [Perreault, William D.]

    Subject [Industrial management]
    Subject [Marketing]

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