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Author	Malhotra, Naresh K.
Title	Marketing research : an applied orientation / Naresh K. Malhotra
ISBN	978-013-22-7917-8
ISBN	013-227-917-7
Imprint	Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007
Call Number	658.8 M249M 2007
Edition	5th ed.
Physical	783 p.
Subject	Marketing research--Methodology

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Bib	13399220415

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